Celebrated, contending magazine publishers opting for mobile platforms increasingly
The age-old English aphorism, “Nothing succeeds like success” can be used in this sphere too. There was a time (this takes place with others also) when the whole concept of new technology (comprising both web and mobile) and its prospect was looked down with disdain or simply despised to a great extent. It will be wrong to say that the situation has changed by now; truly speaking, what we are witnessing these days is just the reverse. The worldwide success and the exponential growth of the same are attracting old players of other sectors also.
How? As per the latest info, contending magazine publishers including Time, Condé Nast and Hearst are likely to get together in order to proffer an assortment of best-selling impressive magazines on the iPhone, BlackBerry and other mobile platforms. What is more, by now it has become almost settled that in excess of 50 magazines including The New Yorker, Vanity Fair, Vogue, Time, People, Sports Illustrated, Esquire and O, The Oprah Magazine are likely to be available digitally.
There are other optimistic designs as well. One of them is that the companies establishing an iTunes style digital store and the same is expected to be formally announced in a few weeks, when other publishers on board claims the New York Observer. It has been learnt that Time EVP John Squires will be the interim CEO of the new joint venture for the next six months, while a permanent boss is searched claims the Observer. It is useful to mention that Apple has reportedly been talking to publishers with regard to delivering content by means of the rumored Apple Tablet, which is likely to be launched early next year.
On the other hand, as indicated by The Sydney Morning Herald, last month Apple sent specifications to media companies in an effort to articulate whether they would be interested in delivering their content to the tablet.
"The tablet is tipped to be a larger version of the iPhone. It is small enough to carry in a handbag but too big to fit in a pocket. It will have a touch screen and be targeted at users who mainly want to surf the web, read books and newspapers or watch movies," the Herald claimed.
