Samsung set to leap
It has come to the knowledge that Samsung Electronics Co., internationally renowned company and also the global market leader in more than 60 products, is going to generate smartphones on the basis of its own operating software and encourage software developers to write programs for them; it is going to begin from the next year only.
There is no doubt that through this the company kills two birds with one stone. While on one hand it will gratify mounting desires of its clientele, on the other hand it will be able to raise itself in competition with some of its key technology suppliers like Microsoft Corp. and Google Inc.
There is another importance as well. The endeavor is an indication of the greater importance phone manufacturers are placing on controlling their own platform. It is worthwhile to mention that companies like Apple Inc., Research in Motion Inc. and Palm Inc. have already started the same. Even Nokia Inc., the world's largest cellphone maker by unit sales, owns two proprietary operating systems for smartphones.As indicated by Samsung executives, the company will carry on proffering smartphones based on different types of operating systems, including Microsoft's Windows Mobile and Google's Android. They do also consider that it is the time for them to be multi-platform in smartphones and there can’t be any single focus any more.
But this is not the end of Samsung’s aims and is the simple beginning. It is also looking for to control the direction of its smartphone products by means of offering its own operating system. The move, in addition, provides a hedge in case developers of the other systems take financial or technical steps that Samsung doesn't like.
Only on Tuesday Samsung did bring to the fore a Web site aimed at attracting software developers to its proprietary operating system, which it has named "bada," the Korean word for ocean. Samsung will render a software development kit to programmers next month and will offer its first bada-based smartphone in the first half of next year.
By » Twin Vines on 2009-11-11 23:00:37