Client is King; is and shall ever be
Gratification of aspirations of people remains the sole objective or underlying principle of any business enterprise at any time and this idea is often expressed through nice words, “Client is King”. However, this is no simple task and any enterprise, if it desires to thrive, must have a sound appraisal of the changing reality without more ado. Yes, perspectives of clientele along with likes and dislikes do change.
Well, this is the basis and even the software companies have to deal with this harsh reality. Some similar thoughts came to the fore at a Tuesday session of the BlackBerry Developer Conference in San Francisco aimed at developers.
In accordance with the standpoint of most of partakers, in the symbiotic relationship between the application developer and the user, a hardnosed critique is crucial to a good programmer developing their mobile application. The aphorism of the most squeaking wheel getting the most grease may seem understandable, but the significance of user feedback becomes clearer as soon as articulated in dollar signs and numbers.
What is more, the conference through discourses also did mention how a single-star rating for an application on a review site or storefront can brutally restrain its chances of getting downloaded, and then of making money.
Even session speaker Stephen King, CEO of app testing company Mob4Hire, corroborated the same and termed it as curse of the one-star. As per his own company’s studies, the greater part of users feel contented downloading new mobile software that gets four stars or above.
What is more, as per Juniper Research, with 69 percent of people discovering apps based on rankings, reviews, and friend recommendations, and the mobile app industry growing 26 percent year over year, there's real money to be made or lost. It elucidates addressing peoples' complaints isn't just a best business practice; it may affect the bottom line unswervingly.
What should be done then? You have to earn the confidence of clientele through serving them.
